Portfolio
I design ads with clear creative, clean structure, and measurable intent. From nonprofits to real-estate developments, my work centers on clarity and performance.
Below is a selection of ad examples, A/B tests, and campaign-ready creative that reflect how I approach paid media.
Design
A/B Testing
Small variations can produce meaningful shifts in performance. Below are examples of how I explore creative differences before launching campaigns.
Choosing Hope
These variations explore emotional tone, headline impact, and how close-up portraits vs. contextual backgrounds influence engagement. The goal is to balance sensitivity with clarity in nonprofit messaging.
Evamar
These variations test tone and positioning: lifestyle vs. amenities vs. investment-focused messaging. Each design keeps hierarchy simple and emphasizes clarity for real-estate audiences.
